MAF Staff

Jim Edmonson, President / CEO

Jim is a business consultant with 40 years of experience in economic and community development and was involved in projects valued over $2 billion and 6,000 new jobs.

As a business consultant, Jim has managed loan portfolios in excess of $25 million in value. He has written hundreds of business plans; is a former business counselor for the South Louisiana Economic Council Technical Assistance Network Program (Thibodaux, LA) and, Grand Valley State University (Grand Rapids, MI) where he helped commercialize 22 products. He is a SCORE Certified business mentor. In addition, Jim has operated 4 business incubators.

Jim is also an entrepreneur having founded a transportation company, a retail store, a manufacturing company, and his consulting firm.

Jim has a BS from Northern Michigan University; and a MA from Western Illinois University. Jim has served as President and CEO of 6 private non-profits development organizations, served on dozens of community planning and zoning boards, and was a local elected official while living in Sackets Harbor, NY.

Darryl Todd, Director of Talent Initiatives

Direct Dial: 231-724-3179 or  Email Darryl

Darryl Todd is the Interim President/CEO for Muskegon Area First, the county-wide economic development agency.  He is a native of Muskegon Heights, MI and a graduate of the University of Michigan, where he earned a Bachelor of General Science degree with a concentration in Economics & Business Administration.

Darryl’s professional background is wide and varied and includes employment as an Assistance Vice President, Claims Consultant.  In this capacity, he developed comprehensive claims management programs that were managed by captives, third-party administrators, and self-insured plans and crafted litigation strategies on behalf of large and multi-national companies.  Additionally, he has held Account Management positions with the global technology company, Pitney Bowes.  He is also a former Quality Assurance Specialist with Michigan Works! (now known as West Michigan Works!).  Darryl began employment with Muskegon Area First in 2014 as a Business Development Specialist and accepted the Interim President/CEO position in September 2017.  He currently sits on the Foreign Trade Zone Board of Directors and West Michigan Works! (WMW!) Workforce Development Board Member.

Darryl is the father of 2 sons and a daughter.  He enjoys spending time with his family, running, and volunteering (he currently volunteers with Young Brothers, Men of Color Read and has sat on the boards of the Pathfinders of Muskegon and the Muskegon Heights Public School Academy).

Cathy Brubaker-Clarke

Direct Dial:  231-724-3172 or Email Cathy

Cathy graduated from Traverse City High school and went to Albion College for her undergraduate degree. She then went to the University of Michigan and obtained a Masters Degree in Urban Planning, with a concentration in economic development. Her first professional position was as Main Street Project Manager, through the National Main Street Organization in Saline, Michigan. She coordinated economic development, design and promotional activities in the downtown, including implementation of a successful streetscape plan in downtown Saline. After working four years as Project Manager, she took a position in March 1988, as Assistant Planner with the City of Muskegon. Primary responsibilities included establishing the Downtown Development Authority; working on property consolidation of the downtown mall and surrounding property. In 1994, Cathy became the Director of Planning for the City. She directed and implemented the Weed & Seed site in the City of Muskegon, and was responsible for community and economic development projects (including obtaining an EDA grant for the creation of the Seaway Industrial Park and subsequent development), historic district oversight, zoning and master planning. In 1997, Cathy was promoted to Director of Community and Economic Development for the City of Muskegon. She directed her division, which included economic development, Community & Neighborhood Services, Recreation and Planning. She worked closely with area businesses on various economic incentives for expansion and new development, both in manufacturing and commercial development; often coordinating with Muskegon Area First. Cathy has written and obtained grants and worked on several community-wide projects, with many community partners. She retired from the City in March 2017 and started her own consulting business CBC Community Development Strategies, LLC.


Cathy is Past President of the Muskegon Rotary Club, which has almost 240 members, all leaders in the Muskegon community. She is Vice-Chair of the Pound Buddies Board and volunteers at the Shelter. She is involved in her church, and is on the Downtown Dog Park Committee.


Cathy is married to Doug Clarke, a Third Grade Teacher at Reeths-Puffer Elementary. They have three children and four grandchildren (and two dogs!)

Pamela Poort, Director, Procurement Technical Assistance Center (PTAC)

Direct Dial: 231-722-7700 or Email Pam

Pamela Poort has been the Director of the Procurement Technical Assistance Center (PTAC) since 1989, counseling business owners in marketing their products and services to federal, state, local and international markets.  Ms. Poort has extensive experience in government contracting procedures and policies, government regulations, bid preparation, and pre- and post-award administration.

Pamela attended Grand Valley State University, from which she received a B.B.A. majoring in Marketing with a Minor in Management.  She completed the International Marketing Program from the Thunderbird Management Center, American Graduate School of International Management, and has received her Associates and Master’s Certificate from the George Washington School of Business.  Her studies related to government contracting are ongoing through the Defense Acquisition University and Federal Publications.

Pamela is a board member of the PTACs of Michigan, Inc., and is Chair of the By-Laws and Internal Policies Committees and also on the Finance Committee.  Poort is also a member of the Association of Procurement Technical Assistance Centers (APTAC), and has obtained the highest level of certification within APTAC, Certified Procurement Professional (CPP).  She is active with several Chambers of Commerce and Economic Development Organizations.

The PTAC provides government contracting assistance to all business types in a 13-county service area that includes: Allegan, Barry, Ionia, Kent, Lake, Mason, Mecosta, Montcalm, Muskegon, Newaygo, Oceana, Osceola, and Ottawa.

Shelia Polacco, Sr. Procurement Counselor, Procurement Technical Assistance Center (PTAC)

Direct Dial: 231-724-3187 or click here to send an email

Shelia Polacco has been with the Procurement Technical Assistance Center (PTAC) since 1998 and has nineteen years of previous government contracting assistance with a large defense contractor.  Shelia provides technical support to businesses, handling requests with strict confidentiality.  She performs initial counseling sessions and identifies and locates government bid opportunities.  She engages in one-on-one counseling to address client issues such as applications and registrations, marketing strategies, bid preparation assistance, and subcontracting opportunities.  Shelia assists area businesses in contracting with federal, state and local governments. 

Shelia has received her Associates Certificate in Government Contracting from the George Washington School of Business.  She is continuing her education through the Defense Acquisition University.  She is a member of the Association of Procurement Technical Assistance Centers (APTAC) and the PTACs of Michigan, Inc.

Sheila Kreason, Procurement Counselor, Procurement Technical Assistance Center (PTAC)

Direct Dial / Text: 231-286-6391  or  Email Sheila

Sheila has been with the Muskegon Area First Procurement Technical Assistance Center (PTAC) since December 2014, after have been with another PTAC in Michigan.  Sheila brings more than 25 years of business management and consulting experience to the PTAC team.  Some of her areas of expertise include:  commercial development, contract management, federal construction, applied alternative & renewable energy technologies, and the agri-business sector.  She has a strong emphasis in feasibility analysis with financial pro-forma development; all data driven strategies spanning both the public and private sectors.  More recently, she has also been afforded extended PTAC resources that assist businesses in understanding and applying cybersecurity protections.

In her role as PTAC Counselor, she provides technical support to businesses in the government markets, covering application of Federal Acquisition Regulations, certifications, data analysis, market analytics, mentor-protege, and joint ventures, negotiations, proposal preparation, and post-award administration – all especially relevant for small business growth.

She has achieved the credentials of Certified Federal Contract Manager (CFCM) from the National Contract Management Association and a Masters Certificate in Commercial Contracting (GWCCM) from George Washington University School of Business.  She also holds the U.S. Army Corp of Engineers certification for Construction Quality Management (CQM) and has a Bachelors Degree in Business Management from Northwood University.  Her post-graduate coursework is in Accounting, Federal Tax Law and she continues coursework with the Defense Acquisition University (DAU).

Sheila is a member of the Association of Procurement Technical Assistance Centers (APTAC), the National Contract Management Association (NCMA), National Defense Industry Association (NDIA), PTACs of Michigan, Inc.  and iChange Nations International.

In her leisure time, she enjoys the outdoors and the fabulous recreational opportunities in beautiful West Michigan!

Portrait of Kelsey Rhoda

Kelsey Rhoda, PTAC Procurement Counselor

Direct Dial: 231-722-3751  or  Email Kelsey

Kelsey Rhoda joined the Muskegon Area First PTAC as a PTAC Procurement Counselor in October 2019. Kelsey’s passion for systems and working with others has lead her to thrive in highly-dynamic, team-based environments. Kelsey thrives under pressure and appreciates being able to utilize her expertise in systems, and organizing to conduct a successful team-oriented office environment. Kelsey’s experience and education with customer service, project management, and administration have lead her to the career path of being a PTAC Counselor, providing assistance to the business community interested in government contracting.

Kelsey graduated from Davenport University with an Associates in Business and a Bachelor’s of Science Degree in Healthcare Administration. Kelsey has started course-work to fulfill the Association of Procurement Technical Assistance Centers (APTAC’s) highest level of certification, the Certified Procurement Professional (CPP). Kelsey is taking classes from the Defense Acquisition University and Govology.

Kelsey is a member of APTAC, a national organization for members of PTACs nationwide, and the PTACs of MI, Inc., a Michigan member-driven organization for professional development. She is also a member of the National Contract Management Association (NCMA).